Product teams face renewed pressure to turn breakthrough technology into meaningful value, but as businesses raise the stakes, many leaders are still figuring out where AI sits in their roadmaps.
This pressure lands on top of an overflowing agenda: shipping faster, managing technical debt, fixing customer journeys, and keeping teams motivated through constant change.
The urgency is clear, yet the choices are rarely simple. Some teams push ahead with generative features, others pause over data readiness, and many are questioning whether AI is needed at all. In some cases the features on offer aren’t truly AI, and in others, the real value sits under the hood rather than in user-facing controls.
The result is a product landscape full of activity and short on clarity, which often makes it difficult for leaders to separate genuine opportunity from noise.
We developed this report to help product leaders recognise where AI can create sustainable value, where it poses risk, and how to iterate it into a customer-led roadmap that’s grounded in organisational reality.
Download the whitepaper using the form below. We hope this report serves as a vantage point for understanding where AI can create real value in your products and how to pursue those opportunities with confidence.
If you’d like to explore how our consulting team can support your next step, get in touch with Anish directly: anish@soraiglobal.com