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Our 5-Year Strategy

As a purpose-driven business, we know that we are making an impact, but we wanted to capture and quantify that impact and share it with our clients, our candidates, our own talent and the rest of the recruitment community.

 In January 2022, we launched our Impact Metrics, defined to help our team track the progress of change across five of our most important areas; Diversity, Partnerships, Thought Leadership, Organic Growth, and Customer Engagement, and hold ourselves accountable.


To build diversity, create inclusion, and encourage workplace innovation.


To be the fastest organically growing and most impactful staffing and advisory business on the planet.


Passion | Innovation | Collaboration

Our Progress


Within this Impact zone, we will demonstrate how Trinnovo Group is leading from the front on the key Impact Metrics we have identified as crucial to our growth strategy. We are not perfect, but we are committed to being transparent in our performance against the ambitious goals we have set ourselves. 

Why is all this so important? 

With the current level of talent shortages, finding candidates is extremely challenging. Industry sectors are struggling with huge skill gaps and organisations are having to look beyond their traditional talent sources and focus on retraining, upskilling, and redeploying talent. For example, talent from the ex-military community, or from underrepresented community groups, to address their shortages.



Partnerships are an essential part of our mission. We are determined to build a diverse and inclusive workforce, and we are reliant on our partnerships to deliver on that goal. Here is our 2022 data as at June 2022.

  • 5,652

    people impacted. This includes via FastFutures, charity and academic partnerships.

  • 170

    mentoring hours, including reverse mentoring that we delivered within our company.

  • 19

    charity days. We use these to provide impact to our charity partners, and drive team collaboration.

  • 78%

    of our people are 'engaged' which is world class. Based on Lattice surveying.

As a people-based service business, our success is directly linked to bringing in, developing and retaining brilliant people, and that starts with our own. Our services can’t continue to grow at the rate we want without bringing in fresh talent. Our strategy is to attract people with little or no experience of the recruitment industry, from a wide range of social, career and academic backgrounds, and help them to develop amazing careers.

  • 70%

    of our people were hired via our Academy. This is against a goal of 75%.

  • 44%

    growth in headcount YTD. This is against a goal of 30%.

  • 78%

    organic growth. This is where our people have grown into higher positions, and is against a goal of 75%.

  • 71%

    retention of our people in the last 12 months. This is against a goal of 70%.

We deliver positive change via Thought Leadership. This includes our wide ranging event, webinar and podcast series, delivered via our recruitment brand Socials, and our community groups including Women in DevOps and Ex-military Careers. We have speakers and contributors from leading brands and organisations around the world, as well as our academic and community partners. We also want to grow our online communities.

  • 49

    events, webinars and podcasts delivered so far in 2022. This is against a 2022 goal of 50.

  • 1,242

    people have attended and listened to our events, webinars and podcasts, against a 2022 goal of 5,000.

  • 92%

    of people engaging in all our events and webinars felt inspired, against a goal of 90%.

  • 30%

    growth in our online communities. We now have almost 500,000 followers across our social channels.

We are working to address industry underrepresentation in core demographic groups, including gender, minority ethnicity, veteran and LGBTQIA+ communities. We are committed to building a business which is representative of society today, and to help organisations achieve their own diversity goals. We have committed to the below goals based on the demographics of the regions we operate in.

  • 44%

    of our people are women. This is against a goal of 50%.

  • 24%

    of our people are from minority ethnicities. This is against a goal of 25%.

  • 7%

    of our people are from the LGBTQIA+ community. This is against a goal of 10%.

  • 0.5%

    of our people are veterans. This is against a goal of 5%.

We believe in making a genuine difference to our clients. Unlike many of our competitors, we not only solve problems for our clients, but we build long-term value for them as they grow. Customer engagement is right at the core of our five-year strategy. We know that satisfied customers will act as our advocates. Positive experiences with our teams will lead to positive endorsement, which will help us reach our growth targets.

  • 4.9*

    Google reviews for all our recruitment brands, against a goal of 4.5*.

  • 73+

    NPS score for all our recruitment brands, against a goal of 60+. Recruitment industry average is -2.

  • 100%

    Client retention, against a goal of 90%.

  • 15%

    Candidates via referral and communities. This is against a goal of 25%.


See our launch Impact Report which showcases our impact and how we're tracking. The report provides a half-year view of 2022.



community partners

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We have innovative networking Socials to engage, in a different way, with our communities. We believe in diversity of thought and a people-first approach, as we strive to help thought leaders grow in the world's most exciting and innovative industry.


    Trust in SODA, our digital-tech recruitment business, incorporates Women in DevOps and Pride in Tech.

    Visit the social site


    Broadgate, our business enablement and protection recruitment business, includes community group Pride in Tech.

    Visit the social site

  • DEEPREC.AI SOCIAL, our AI and blockchain recruitment business, includes podcast series The Leadership Lab.

    Visit the social site