Businesses supported through a connected talent attraction and management strategy.
European talent markets covered, including the UK, Italy, the Netherlands, Spain, France and Eastern Europe.
Hiring delivered across every level of the organisation, including the appointment of ComAve’s COO.
ComAve is an innovative fan engagement and e-commerce platform that rewards sports supporters for their loyalty through games, shopping and interactive campaigns. The business is building the first super app designed exclusively for sports fans, combining technology, gamification, commerce and loyalty rewards within one connected ecosystem.
The Challenge
ComAve was experiencing significant growth but did not have an established talent acquisition or HR function to support its expansion.
The business needed to recruit across five companies, multiple European markets and a wide range of functions, from technology and engineering to sales, operations and marketing.
With hiring requirements spanning junior appointments through to the C-suite, ComAve needed a partner that could establish a coordinated recruitment strategy, understand the requirements of each business and secure critical talent quickly.
The Solution
Trust in SODA began by recruiting ComAve’s HR team before becoming an extension of the business and operating as its embedded talent function.
Through an Embedded Hiring Solution, Trust in SODA set the recruitment strategy across all five businesses and created a connected ecosystem for talent attraction and management.
The model combined embedded recruitment support with permanent and contract delivery, giving ComAve the flexibility to build teams across the UK and Europe while responding quickly to changing hiring requirements.
Embedded delivery aligned with ComAve’s internal teams
Connected talent strategy across five businesses
Scalable support across permanent and contract hiring
The Outcome
Through Trust in SODA, ComAve gained an embedded hiring model capable of supporting rapid international growth across technical, commercial and operational functions.
Speed of delivery remained central to the partnership. By streamlining the recruitment process and working closely with ComAve’s leadership teams, Trust in SODA helped the business secure critical talent across Eastern Europe, Italy, the Netherlands, Spain, France and the UK.
To date, the partnership has delivered 38 permanent hires and 12 contract hires, ranging from junior appointments to C-suite leadership, including ComAve’s COO.
Roles supported
Engineering
Product
Sales and Commercial
Operations
Marketing
Human Resources
Executive Leadership
COO
Roles supported
“Lauren made it a great experience!! She understood from minute 1 what I needed and was super quick finding the perfect person. She was always available, answered all my questions and made me and the candidate feel super attended all the time.”
– Sarah Lee, People Director
Meet Lauren
Lauren led the relationship with ComAve, working closely with its leadership team to understand the business, establish its hiring priorities and build a recruitment model capable of supporting rapid international growth.
Drawing on more than eight years of specialist technology recruitment experience, Lauren helped ComAve recruit the foundations of its HR function before becoming an extension of the business as its embedded talent partner. She coordinated hiring across five companies, multiple European markets and roles spanning engineering, product, commercial, operations, marketing and executive leadership, including the appointment of the COO.
Her approach combined speed with a strong understanding of each brief, maintaining close communication with both hiring managers and candidates throughout the process.
