HelloFresh Builds Inclusive Tech Teams with Trinnovo Group’s Integrated Tech Recruitment Partner, Trust in SODA
Discover how Trust in SODA, part of Trinnovo Group, built a bias-free search process for HelloFresh, delivering 24 senior data, engineering and product hires during international expansion.
Industry: Food Technology, Meal Kits
Hiring Model: Bias-Free Search, DEIB Consultancy
Hires Made to Date: 24
About HelloFresh
HelloFresh is a global food technology business delivering meal-kit subscriptions and recipe solutions to millions of customers worldwide.
The Challenge
As HelloFresh continued its rapid international expansion, it needed to strengthen senior data, engineering and product leadership capability across multiple teams.
The business also wanted to diversify its growing tech workforce, and its existing recruitment partner was struggling with inclusive hiring.
Highly sought-after talent had to be reached in a competitive market without lowering hiring quality.
The Partnership
Trust in SODA conducted market mapping and implemented a bias-free, equitable search process.
The engagement went beyond sourcing: DEIB training for hiring managers, unconscious bias consultation, a review of the employer value proposition, an audit of benefits and policies, and employee consultations to understand real needs.
A plan for pay parity and equitable progression was also implemented. Leadership capability was built across data science, engineering, mobile and product during a period of significant expansion, delivering 24 hires.
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