Frog’s core focus is investing in European purpose-led Software Scale-Ups and providing them with world-class guidance to support them scale their business quickly and sustainably, and retain their focus on purpose. Frog engaged the team at Trinnovo Consulting to help embed DEI principles across the business. A key focus was imparting Environmental, Social, and Governance knowledge to ensure a broader and more meaningful integration of these principles. We developed tailored learning sessions, including initiatives covering bias training and intersectionality, to bring the concepts of DEI to life. The project resulted in aa more equitable distribution of responsibilities, a heightened sense of accountability, and enhanced confidence in embedding DEI principles within investment and portfolio management processes, aligning with long-term ESG goals.